According to Merriam-Webster’s dictionary “Luxury” is defined as a condition of abundance or great ease and comfort; something adding to pleasure or comfort but not absolutely necessary; or an indulgence in something that provides pleasure, satisfaction, or ease.
Luxury brings to mind the feeling of fresh, crisp sheets on a 4-poster bed at a 5-star hotel. The sumptuous bedding creates an atmosphere almost unrivalled by the delights waiting to be savoured outside your hotel room. At the end of an exhausting day of sightseeing, the fine bedding awaits you with its promise of a perfect night’s sleep, a rare comfort often unattainable at home.
Many of the world’s most iconic high-end hotels share the same linen provider, a brand synonymous with luxury since 1860. Frette, which began in France in 1860 and relocated to Italy in 1865, today serves such world-renowned establishments as The Ritz in London, Hotel George V in Paris, Savoy Hotel in London, Plaza Hotel in New York, Raffles Hotel in Singapore; The Peninsula in Hong Kong; Inter-Continental in al-Khobar, Saudi Arabia; Four Seasons; and all Ritz-Carlton hotels in the U.S.
Frette’s take on luxury expands beyond hotel stays: its fine fabrics and textures can be enjoyed in personal apparel and décor items including bath robes and linens, pajamas, clothing and accessories. The pure cashmere collection includes exquisite hats, scarves, gloves and blankets. In 2001, the company introduced Luxury and Warm: new collections of home accessories in silk, brocades, precious furs and cashmere.
Frette customers partake in an impressive and storied legacy. The history includes becoming official purveyors to the Italian Royal Family in 1881; creating the Tablecloth of the “Holy Virgin” for the altar of St. Basilica’s in Rome in 1894; dressing the banqueting room of the Titanic in 1911; and Frette products are still used on the Orient Express train.